Predict Next User Location to Improve Accuracy of Mobile Advertising

Mechanism Design for Mobile Geo-Location Advertising

Mobile geo–location advertising, where mobile ads are targeted based on a user’s location, has been identified as a key growth factor for the mobile market. As with online advertising, a crucial ingredient for their success is the development of effective economic mechanisms. An important difference is that mobile ads are shown sequentially over time and information about the user can be learne...

A Location-based Recommender System Framework to Improve Accuracy in User- Based Collaborative Filtering

Recommender systems are utilized to predict and recommend relevant items to system users. Item could be in any forms such as documents, location, movie and articles. The mechanism of recommender system is based on examination which includes users’ behaviors, item ratings, various logs (e.g. user’s history log) and, social connections. The main objective of the examination is to predict items wh...

Determinants of mobile consumers' perceived value of location-based advertising and user responses

User Acceptance of Location-Based Mobile Advertising: An Empirical Study in Iran

Location-based advertising (LBA) opens up new frontiers for marketers to place their advertisements in front of consumers. LBA is a new form of marketing communication that uses location-tracking technology in mobile networks to target consumers with location-specific advertising on their cell phones. It provides more targeted communication and interaction between the marketer and its potential...

Method to Improve Location Accuracy of the GLD360

An algorithm change to the central processor of the network producing the GLD360 dataset is proposed to reduce the population of events with large (>5 km) location errors. In this study, we compare the data reprocessed using the proposed algorithm change to that from the realtime GLD360 dataset. The relative location accuracy using the National Lightning Detection Network as a reference is eval...